Attracting customer attention is crucial for any business. If you’re not using your storefront window as part of your advertising strategy, you’re missing out! Both decals and perforated window film stand out as popular choices, each with unique advantages. Understanding these differences can help you determine if decals vs. perforated window film is the better choice for your business’s needs and budget.
Let’s look at different commercial window films and how they can help you achieve your marketing goals.
Be Bold With Perforated Window Film
Perforated window film is a unique product made from vinyl, with an intricate design of small, precisely punched holes throughout. This seemingly simple construction allows for stunning, full-colour graphics to be printed across the entire surface, regardless of its size or shape.
From the outside, it delivers high-impact visuals that grab attention, while from the inside, you get a view of the street and plenty of natural light. This one-way visual effect provides daytime privacy for your business, reduces solar heat gain, and even saves you money on energy costs.
While the upfront cost of perforated film can be higher than standard decals, its impressive visual impact and long-lasting durability make it a smart investment that will pay off in the long run.
Versatile and Affordable Window Decals
Contrary to perforated window film, window decals are adhesive graphics applied directly to the window’s surface. With a wide variety of options, decals offer a versatile solution for many businesses. From subtle to opaque options, there’s a decal to suit almost any purpose.
Window decals are ideal if you are looking for a temporary solution for events or advertising special offers. Their cost-effectiveness makes them an attractive option for businesses that frequently update their window displays or have budget constraints. Applying and removing decals is generally straightforward, offering flexibility for businesses with evolving marketing strategies.
Commercial Window Film: Making the Right Choice for Your Business
When choosing between decals and perforated window film for your business, it’s important to consider:
- Visibility and Impact: Perforated film undeniably grabs attention from a distance with its large-format graphics.
- Privacy Needs: If daytime privacy is a priority for your business, perforated film offers a significant advantage.
- Durability and Longevity: Perforated film is generally more robust and designed for longer-term outdoor exposure.
- Budget: Decals often present a more budget-friendly solution, especially for short-term or smaller applications.
Make a Lasting Impression With Commercial Window Films for Your Business
Ultimately, deciding between decals vs perforated window film for your business comes down to your long-term goals and desired impact. While decals offer a flexible solution for temporary promotions, perforated commercial window film stands out as a solid investment for any business seeking to make a bold and lasting impression.
If you’re ready to transform your commercial property into a dynamic marketing tool, call Spectra Light for a free consultation to discover how we can help you enhance your business and maximize your branding strategy.
